Environments
Trade Shows & Exhibitions
A booth can open before the hall does, and remain after the crates leave.
Place
An exhibition hall, a booth, or a temporary city of rooms.
Problem
The product story collapses into a PDF when the show closes.
Desired outcome
Visitors enter the work before, during, and after the floor is open.
Before immersive
A booth render and a leave-behind.
With immersive
A spatial exhibition people can enter.
In the space
Exhibit
A product is too large, too rare, or too early to ship to the hall.
Place the work in the booth at true scale.
A conversation starts from the object, not from a slide.
You do not need a headset to understand this environment or to start a project.
Enter VR, AR, and immersive controls appear only on a device that supports them, and only when that experience is switched on.