Industry case study
Residents design a shared public space in Minecraft
In September 2015, Pristina residents used Minecraft to redesign a neglected Sunny Hill market site—producing team proposals that informed gardens, seating, pla…
Stories & Resources
Explore researched industry case studies and Immersive Live concept examples. Public previews are free. Full white papers and PDFs require a verified email.
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Featured industry case studies
Industry case study
An exhibition booth continues beyond the show floor
Siemens Healthineers · Chicago, United States and online
At RSNA 2021, a multi-device 3D booth and web app extended Siemens Healthineers product discovery beyond the Chicago floor—without published conversion rates.
8 min read
Industry case study
Factory planners test vehicle clearances virtually
BMW Group · Global production network
BMW Group’s Virtual Factory scales plant twins across more than 30 sites, with manufacturer-reported collision-check time compression and a separate projected p…
7 min read
Industry case study
An anatomy class shares spatial lessons from different locations
Case Western Reserve University · Cleveland, Ohio and remote students across North America
In March 2020, Case Western Reserve University could not bring first-year medical students back to campus, yet anatomy still required spatial teaching. Faculty …
8 min read
Industry case study
Musicians perform together across three venues
5G Festival consortium led by Digital Catapult · Brighton and London, United Kingdom
On 3 March 2022, a Digital Catapult–led consortium presented the 5G Festival showcase: 21 artists performed across Brighton Dome, the O2 Blueroom and Metropolis…
6 min read
Industry case study
A sacred landmark opens to exploration from afar
St Peter’s Basilica / Vatican with Iconem and Microsoft · Vatican City
In November 2024, a Vatican-overseen collaboration with Iconem and Microsoft presented a digital twin of St Peter’s Basilica built with photogrammetry and AI, d…
6 min read
All case studies
Industry case study
Residents design a shared public space in Minecraft
Block by Block · Pristina, Kosovo
In September 2015, Pristina residents used Minecraft to redesign a neglected Sunny Hill market site—producing team proposals that informed gardens, seating, pla…
8 min read
Industry case study
A city district becomes a reusable digital planning resource
City of Helsinki · Helsinki, Finland
Kalasatama Digital Twins and Helsinki 3D show how mesh models, semantic city data and open downloads can support design and public spatial understanding.
6 min read
Industry case study
An exhibition booth continues beyond the show floor
Siemens Healthineers · Chicago, United States and online
At RSNA 2021, a multi-device 3D booth and web app extended Siemens Healthineers product discovery beyond the Chicago floor—without published conversion rates.
8 min read
Industry case study
A hobby exhibition reaches visitors through a digital booth
Aoshima (via Matterport / HeartCore) · Shizuoka, Japan and online
HeartCore’s Matterport twin of Aoshima’s hobby-show booth layered video onto virtual screens when in-person attendance was limited, with partner-reported traffi…
7 min read
Industry case study
Factory planners test vehicle clearances virtually
BMW Group · Global production network
BMW Group’s Virtual Factory scales plant twins across more than 30 sites, with manufacturer-reported collision-check time compression and a separate projected p…
7 min read
Industry case study
Assembly instructions reach workers without occupying their hands
AGCO · Jackson, Minnesota, United States
AGCO’s Jackson plant used wearable assisted-reality displays to deliver serial-triggered manuals and voice handovers, reporting shorter inspection and complex-a…
7 min read
Industry case study
An anatomy class shares spatial lessons from different locations
Case Western Reserve University · Cleveland, Ohio and remote students across North America
In March 2020, Case Western Reserve University could not bring first-year medical students back to campus, yet anatomy still required spatial teaching. Faculty …
8 min read
Industry case study
Students meet for classes inside a digital campus
Morehouse College · Atlanta, Georgia, United States and remote learners
In Spring 2021, Morehouse College offered classes inside a digital VR campus: VictoryXR supplied the campus and learning objects, Qualcomm support helped provid…
6 min read
Industry case study
Musicians perform together across three venues
5G Festival consortium led by Digital Catapult · Brighton and London, United Kingdom
On 3 March 2022, a Digital Catapult–led consortium presented the 5G Festival showcase: 21 artists performed across Brighton Dome, the O2 Blueroom and Metropolis…
6 min read
Industry case study
Digital performers anchor a repeatable venue experience
ABBA Voyage · London, United Kingdom
ABBA Voyage opened in London on 27 May 2022 with digital ABBA performers created by Industrial Light & Magic, a live 10-piece band and a purpose-built 3,000-cap…
6 min read
Industry case study
A sacred landmark opens to exploration from afar
St Peter’s Basilica / Vatican with Iconem and Microsoft · Vatican City
In November 2024, a Vatican-overseen collaboration with Iconem and Microsoft presented a digital twin of St Peter’s Basilica built with photogrammetry and AI, d…
6 min read
Industry case study
Visitors explore a cathedral inside and out online
Washington National Cathedral · Washington, DC, United States
On 4 June 2025, Washington National Cathedral launched a 3D virtual tour built with CoStar Group using drone imagery and Matterport capture from 2024, enriched …
6 min read
Concept examples
Approved case studies appear here with situation, people, what was built, outcome, attribution, and source date. Until then, concept examples illustrate possible projects.
An exhibit that visitors can return to after the hall closes
A product is too large or too early to keep on a show floor for more than a few days.
Immersive Live concept example · 2026-10-14
A lab lesson that is not limited to one room
Students off-site still need to understand a spatial procedure.
Immersive Live concept example · 2026-10-14
Neighbors walk a plan before it is built
A drawing does not let people inhabit the scale of a proposed place.
Immersive Live concept example · 2026-10-14