Industry case study · trade-shows-exhibitions
A hobby exhibition reaches visitors through a digital booth
See how a captured booth twin with enriched screens expanded reach—and how to read traffic claims without confusing units.
An Immersive Live research brief about an external industry project. Immersive Live did not deliver this project, and the featured organization does not endorse this site.
Preview
HeartCore’s Matterport twin of Aoshima’s hobby-show booth layered video onto virtual screens when in-person attendance was limited, with partner-reported traffic multiples that need careful interpretation.
What you will learn
- Capture plus media enrichment explains products better than an empty panoramic shell.
- Three times local audience means 200% more visitors, not a 300% increase.
- Define sessions, unique users and turnstile counts before publishing headline multiples.
Reported outcome. HeartCore reports more than 10,000 website visitors after the digital twin was introduced and an online audience three times the local visitor count.
Contents
- Executive summary
- Organization and setting
- The problem
- What was built
- Technology and delivery
- Reported outcomes
- Lessons
- Applying the idea to your project
- Proposed pilot
- Risks and constraints
- Sources and methodology
- Invitation
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Sources
- Matterport — HeartCore case study · undated · reviewed 2026-10-23
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