Industry case study · trade-shows-exhibitions
An exhibition booth continues beyond the show floor
Follow a hybrid booth journey that connects floor displays, QR deep links and a browser conference bag before and after the show.
An Immersive Live research brief about an external industry project. Immersive Live did not deliver this project, and the featured organization does not endorse this site.
Preview
At RSNA 2021, a multi-device 3D booth and web app extended Siemens Healthineers product discovery beyond the Chicago floor—without published conversion rates.
What you will learn
- Design the visitor journey before, during and after the event as one system.
- Web performance for 3D is a delivery workstream equal to creative modeling.
- Agency case studies can document experience design without proving lead or sales lift.
Reported outcome. The agency reports integration into the Siemens Healthineers Experience Hub, including access before the event and continued access to product information afterward.
Contents
- Executive summary
- Organization and setting
- The problem
- What was built
- Technology and delivery
- Reported outcomes
- Lessons
- Applying the idea to your project
- Proposed pilot
- Risks and constraints
- Sources and methodology
- Invitation
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Sources
- click solutions · undated · reviewed 2026-10-23
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